Wella Professionals Koleston Perfect ME+ 4/00 Pure Naturals 60ml

Professional permanent cream hair color that delivers a classic, neutral medium brown with extra depth and beautiful shine. The formula is developed with ME+ technology and Pure Balance Technology to give an even, precise result from root to tip - with minimal risk of color shift and an improved hair feel after coloring. The shade 4/00 from the Pure Naturals family is created to give a true-to-life, timeless look with maximum coverage.

Benefits

• Neutral, intense medium brown (level 4/00) with extra depth
• Up to 100% coverage of gray hair
• ME+ technology – developed to reduce sensitization compared to traditional PPD/PTD formulas (product is not hypoallergenic)
• Pure Balance Technology for consistent, true-to-tone results
• Long-lasting color and brilliant shine
• Creamy consistency for easy professional application