Luxurious lightening paste with up to 7 levels of lift without ammonia. 

 • Perfectly suited to fine, natural or coloured hair, in particular lighter hair 

 • Contains Nutricerides and White Beeswax to leave the hair smoother and feeling beautifully conditioned 

 • Ammonia free for a pleasant smell 

 • For optimal results, always tone Blond Studio services with DIA by L'Oréal Professionnel

Platinium Ammonia Free and Platinium Plus are luxurious lightening pastes from L'Oréal Professionnel. Platinium Ammonia Free is perfectly suited for fine, natural or coloured hair, in particular lighter hair, while Platinium Plus is more suited to thick, natural or coloured hair, in particular darker or difficult to lighten hair. The lightening paste is enriched with Nutricerides and White Beeswax. The formula provides a softening effect and up to 7 levels of lift without the use of ammonia. The enriched lightening paste helps to smooth and soften the hair fibre for beautiful condition.

Place the desired quantity of lightener in your mixing bowl with half the amount of the desired Nutri-developer. Mix thoroughly, until the texture of the lightener is smooth and dense like fondant icing. Finally, add the remaining develop needed for application and whisk until blended for a creamy consistency.