Treat naturally curly or coiled hair types to the Long and Luxe Gro Wash Cleansing Creme Conditionerfrom As I Am. Infused with Pomegranate and Passion Fruit, the lightweight, ultra-moisturising formula nourishes the hair and scalp, whilst promoting healthy hair growth for longer, stronger looking locks. Effectively detangles and defines curls to leave them smooth and manageable without weighing them down. A great way to help cleanse hair and scalp, without sulphates and harsh detergents. Hydrates hair for more vibrant, manageable natural coils and curls.

Increase Hair Strength by 7%
Scalp Moisture levels Increase by 57%
88% removal of Impurities in One Wash
11% Increase in Hair Moisture after One Use