As I Am® JBCO Curling Crème is formulated with fibre strengthening ceramides and castor oil. Nature’s best moisturizers, and curl boosters, will lock in precious moisture while simultaneously defining your coils and curls. This rich formula built with nanotechnology will provide much longer lasting hold, minimize frizz, and maintain curl definition for days.

Increases Hair Moisture by 54% after one application
7% Increase in Hair Strength after one use