AS I AM

AS I AM CURL CLARITY SHAMPOO 237ML

£8.99

AS I AM CURL CLARITY SHAMPOO 237ML

£8.99
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Details
  • SKU: 858380002004
  • Brand: AS I AM
  • Type: SHAMPOO
  • Availability: In Stock
Description

As I Am - Classic - Curl Clarity Shampoo

Remove the Dull.
Bring On the Shine!

Ease of Combing improved by 62%.

Detangling of Curls made easier by 78%.

 

At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time to remove the old, dulling residue and make a fresh clean start, but without dehydrating your hair.

 

Benefits

  • Gently removes product build up and environmental impurities from the hair and scalp.
  • Sulfate-free. Will not strip hair of the precious natural moisture that makes it thrive.
  • Leaves behind moisture, preventing hair from becoming dried out, rough-looking and unmanageable.
  • Safe for color-treated hair.
  • After use, your hair will be ready to receive again all of the good things you give it for style and maintenance

 

Ingredients

Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Hydroxypropyl Methylcellulose, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Fragrance/Parfum, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Limonene.

  

Usage

  • Wet hair thoroughly.
  • Gently massage into lather throughout hair and scalp.
  • Rinse well.
  • Repeat as necessary.
  • Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.

Use as needed on an intermittent basis with the other As I Am® cleansers: Cleansing Pudding+ Sulfate-Free Moisturizing Cleanser for the Hair & Scalp and Coconut CoWash Cleansing Conditioner.

Immediately after clarifying is the perfect time to experience intense conditioning with As I Am® Hydration Elation® Intensive Conditioner.

 

Tips of Joy

  • Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the lather or conditioner. Use a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.
  • While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.
  • If you want to cleanse your hair and scalp and don't have a significant amount of product build-up or oil to remove, here's a great way to maximize moisture! Cleanse with As I Am® Cleansing Pudding + Sulfate-Free Moisturizing Cleanser,(low poo), or As I Am® Coconut Co-Wash Cleansing Conditioner (no poo).This will keep your hair wonderfully hydrated!

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