L'oreal Professionnel Hair Colour Inoa 7.44 ODS2 60g

No ammonia permanent hair colour powered by oil for a dimensional colour result. Unique ODS technology for optimal scalp comfort and sublime shine. • Enriched with 60% oil concentration • Up to 100% white hair coverage • Ammonia free for a pleasant smell   WHAT IT IS Ammonia-free permanent hair colour with patented ODS² (oil-delivery system) technology. Its formula provides a pleasant smell in-salon and a more indulgent experience, for hairdressers and customers.    WHAT IT DOES • Covers up to 100% grey hair. • Optimized scalp comfort and infinite colour power. • Lifts up to 3 levels   WHAT ELSE YOU NEED TO KNOW • INOA should be used exclusively with INOA ODS² 10-volume, 20-volume or 30-volume developers   ALSO EXISTS IN : • INOA Glow: translucent permanent hair colour, neutralization & extreme luminosity.  • INOA High Resist: patented technology which will work to keep the cool tone and combat brassiness for up to 8 weeks. Its cutting edge technology creates a stronger connection for neutralizing blondes** • INOA Supreme: ammonia-free anti-aging hair colour to safely cover your grey hair. Optimal grey hair coverage and an age-defying natural results. **Compared to existing INOA shades MIX Mix in a 1 to 1 ratio, i.e. 60g (1 tube) of INOA ODS Crème Colourant + 60g of INOA ODS Rich Oxydant 20 or 30 volume. Mix until a rich creamy texture is obtained. APPLICATION AND DEVELOPMENT TIME Apply to the root area and, if necessary, the lengths and ends. Development time: 35 minutes. REMOVAL AND RINSING Wet or dry emulsify. Add a little water. After a few moments, rinse thoroughly until water runs clear. Shampoo with INOA Post and rinse. WHITE HAIR USAGE For 70% to 100% white hair coverage, use a deep cover Natural basic shade. Mix ½ x 60g tube of your chosen shade + ½ x 60g tube of a fundamental family shade on the same level + 60g INOA ODS² Rich Oxydant 20 vol. (6%)* Develop for 35 minutes. MIX Mix in a 1 to 1 ratio, i.e. 60g (1 tube) of INOA ODS Crème Colourant + 60g of INOA ODS Rich Oxydant 20 or 30 volume. Mix until a rich creamy texture is obtained. APPLICATION AND DEVELOPMENT TIME Apply to the root area and, if necessary, the lengths and ends. Development time: 35 minutes. REMOVAL AND RINSING Wet or dry emulsify. Add a little water. After a few moments, rinse thoroughly until water runs clear. Shampoo with INOA Post and rinse. WHITE HAIR USAGE For 70% to 100% white hair coverage, use a deep cover Natural basic shade. Mix ½ x 60g tube of your chosen shade + ½ x 60g tube of a fundamental family shade on the same level + 60g INOA ODS² Rich Oxydant 20 vol. (6%)* Develop for 35 minutes.